Two brown and white dogs looking towards the sky against a bright blue sky.

Raw Pet Food

Diamond Marketing Group, 2019

The client, a raw pet food provider, needed an e-commerce website to make their products accessible to Canadian pet owners. With their raw food plans that were personalized, contained whole food ingredients, exceeded AAFCO nutritional requirements, and were veterinarian recommended, the client wanted to focus on and establish their product as the "next generation of pet nutrition".

Using the wireframes and logo created by the previous designer that worked with the client, I designed the website's interface, created custom icons, and curated a library of copyright-free images that could be used on their website.

Comparison of the website's homepage on a 16-inch Macbook and an iPhone X. Side by side looks of different sections on the 'benefits' page. An isometric perspective of the mobile version of the site pages.